Top Fashion Games Performance in Russia - Q3 2025

In the third quarter of 2025, the top five fashion games on the unified platform in Russia showed diverse performance trends. This data, sourced from Sensor Tower, reveals intriguing insights into downloads, revenue, and active user metrics for these popular apps.

Project Makeover from Magic Tavern, Inc. saw a fluctuating pattern in weekly revenue, peaking at around $7.5K in late September. Weekly downloads experienced a significant rise towards the end of the quarter, reaching approximately 14.9K, while active users varied, concluding the quarter with about 36.5K.

Avatar Life - love & bit gacha by 101XP LIMITED maintained a steady increase in weekly revenue, hitting $5.3K by the end of September. Downloads remained consistent, with a slight peak at 6.7K in mid-August. Active users showed a steady climb, ending the quarter with over 60.5K.

SuitU: Fashion Avatar Dress UP from Libii HK Limited experienced a peak in revenue at $6K in early August, with downloads peaking at 7.4K in mid-September. Active users increased towards the end of the quarter, reaching approximately 33.2K.

Merge Fashion: Romance Story by Wind's Choice Tech Limited showed a gradual increase in revenue, peaking at $3.8K in late September. The app's downloads saw a downward trend, starting at 48.1K in early July and dropping to 19.8K by the end of the quarter. Active users also decreased, ending at about 117.8K.

Finally, Glow Fashion Idol from Crazy Labs had modest revenue growth, ending the quarter at $1.1K. The app experienced a spike in downloads in early August with over 27K, while active users peaked at 48K mid-quarter.

For more detailed insights into these trends, visit Sensor Tower's platform.